Wednesday, July 23, 2008

Nokia Touchscreens Expected very soon.


We have been hearing about the Nokia “Tube” phone for ages now. If fresh rumours are to be believed, Nokia will be releasing a slew of mid and high end touch screen enabled phones later this year. In a statement released last week by Kai Ositamo, the company’s head of devices, it is mentioned that Nokia will soon be coming up with touch screen devices sooner than expected.

Interestingly, the initial releases will be aimed at the Volume market and not the high end sector where we have the likes of the Iphone 3G. This is typical Nokia strategy where they flood the markets with cheap mid range phones – at least initially. The high end models will then follow suit. With the Series 60 touch UI expected to debut soon, it would be interesting how these devices turn out to be.

As for the Nokia strategy, no can deny it does not work. A company that shipped 122 million units in Q2 2008 sure knows what it is up to!

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