Thursday, August 21, 2008

HTC: amongst top five by 2009?


HTC CEO Peter Chou seems to be upbeat about HTC’s long-term fortunes. He has expressed the desire to be amongst the top five mobile phone manufacturers by 2009!

Currently, HTC is amongst the top 10, and is desperately trying to increase the sales and with it, the market share. With launches like the Touch diamond and the forthcoming Dream— which will run on Google’s Android platform, the plans certainly look on-track. Also on its way is the HTC Touch diamond Pro.

However, there are quite a few things that HTC needs to take care of. These include the ever present iPhone threat and HTC’s high end image. Certainly, if market share is a concern, HTC ought to have quite a few mid, to low end handsets. Now, a HTC low-end phone is something that we would love to see!

Speaking to Commercial times, Mr. Chou also mentioned that HTC is planning to increase its sales by six times – from 15 million handsets to almost 100 million. This figure could place HTC ahead of Motorola who currently sells around 100 million phones.

With Chinese manufacturers like ZTE too aiming for the top five slot, the battle for market share supremacy is getting hotter by the day!

Source: Techradar

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